Going Green – Does eDM work for the environmentally conscious?

UK business face an increasing volume of “good to be green” messages, many with related incentives or penalties.Such sobering statistics paint a bleak picture, backed up by a large hinterland of further evidence. However, assuaging green guilt can have very real business benefits. This document sets out to highlight how eDM/ECM applications sit in this context and whether eDM works for the environmentally conscious.

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